Hey there,

Hi - I’m Pam, and I’m so glad you’re here. I’m a director and producer drawn to stories that feel deeply human.

I started Petrichor as a space to make films that hold emotion at their core: stories that don’t just inform, but move through you. The name comes from that sweet, primal smell that comes when the first raindrops start to hit the ground before a storm —it’s something we are all deeply attuned to, even if we don’t know why. That feeling is what I’m chasing in this work: that jolt of feeling, the reminder that you’re breathing and something is shifting, that you’re still here.

Over the past decade, I’ve worked across documentaries, editorial shorts, and branded projects. My background is in non-fiction, and my favorite place to be is in an interview: helping people say the thing they didn’t know they needed to say.

Petrichor is about making work that’s honest, emotional, and alive. It’s about collaboration, intuition, and following the feeling wherever it leads.

If you have a story, let’s tell it together.